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Decoding the Trend | Festival Style

British festivals have a decidedly different aesthetic to the likes of Coachella and Burning Man, maybe it’s to do with the unpredictable weather. Festival attire tends to be less polished, more pared-back, and practical - while you might spy more than one set of angel wings and diamante-embellished accessories on the other side of the pond, this side, festival style favours a less-is-more approach. An off-duty aesthetic takes centre stage scattered with a few bold colors.

Here, we take a look at the eight key trends defining festival closets around the UK and some that would also score you a few appreciative glances from festivalgoers stateside.

COOL CROCHET

A favorite among Coachella attendees and a regular at Glastonbury, crochet pieces are comfortable, breathable, and - when in a spectrum of hues - bright. These styles win big when it comes to building summer festival outfits. In sleeveless silhouettes they keep you cool but a little warmer than a strappy cami and long festival dresses crafted from the fabric perfect a head-to-toe look in seconds - add a bold color palette and the result is an ensemble that is as exuberant and loud as the mainstage crowd.

Lace Stitch Rib Knit Vest

+ Lace stitching gently hugs your frame for a flattering, bulk-free finish

+ A tie allows you to adjust the halterneck and the depth of the V-neckline

Cotton Crochet Stripe Knit Maxi Dress

DANCE-READY DENIM

We know, we know, saying you can wear jeans to a festival is like saying you can wear a swimsuit to the beach, but that doesn’t stop it deserving a call out for being a key player in festival clothing the world over. Endlessly versatile and cut in every shape, there’s a sea of styles for you to discover that perfectly complements the rest of your look, be it a 70s-inspired ensemble (complete with glitter eyeshadow) or a grounding counterpart to a bright color. Our denim shorts are cut to flattering A-line silhouettes and an edit of our jean styles are available in both short and regular lengths to cater to different heights.

Authentic Distressed Denim Short

+The perfect festival short boasting patch details and subtle distressing

+ Turn up the hems on this jean to create a more casual finish

Twisted Seam Jean

A-Line Frayed Denim Short

+ A raw hem adds an edge to this made-in-Italy short

Regular Length Split Seam Flare Jean

+ Split seams are filled with a darker-wash denim to emphasize this style’s flared-leg silhouette. Available in short and regular lengths

LOUD COLOR

Earsplitting color is the perfect companion to singing until your voice is hoarse. We’ve filled our summer collections with bright colors that come together in a palette loud enough to (metaphorically) deafen even the most dedicated of heavy-metal fans. From brilliant orange to electric blue and sunshine yellow, every color is its most saturated this season to see you through every summer festival.

Open Collar Tiered Maxi Dress

+ Vibrant clover green covers this endlessly wearable style crafted from breathable cotton

Fashioned Rib Racerback Knit Vest

+ A deep bright-rose colorway makes a statement combined with classic khaki

Elegant Crepe Maxi Dress

Ultimate Crew Neck Vest

+ Sunshine yellow reinvents the classic tank top, a summer favorite 

Cheesecloth Pleat Detail Swing Dress

+ Iron-free cheesecloth keeps you cool and freshly pressed throughout the day

CREAM OF THE CROP

There are no midriff-baring silhouettes to be found here, our crop tops fall to a perfectly engineered length that is short enough to seamlessly line up alongside high waistlines but not so short that the style becomes a bralette. Layer these versatile festival tops under open shirts and choose from a full spectrum of shades to set your sartorial mood.

+There’s always a place for neutrals in your wardrobe, but a minimalist cut in a bold shade instantly lifts classic pairings for a festival-ready finish

Seam Detail Crop Top

Racerback Cropped Vest

+ Crafted from intelligently designed jersey that is both fitted and flattering

Scallop Boned Knit Crop Top

+ Boning detailing nods to traditional corsetry silhouettes, elevating a familiar basic

BARBIECORE

Bright pink shades introduce a slice of plastic fantastic to your festival-going wardrobe. Proving that the color is anything but millennial or the reserve of children’s closets, it’s celebrated through lustrous silk shirts, smart tailoring, luxuriously soft knitwear and cotton-jersey pieces in our June and July collections. Style pieces together for a bold head-to-toe look or separately tempered by soft neutrals - festival attendees favor cargo-style pants that echo fashion’s penchant for utility dressing. 

Silk Boxy Cropped Shirt

+ Unbutton this cropped shirt and style it as a lightweight alternative to a jacket over a white tank

Super Wide-Leg Pleated Pant

Cashmere Dropped Shoulder V-Neck Vest

+ A sleeveless cut and flattering V-neckline cement soft knitwear in summer outfitting and introduce welcome warmth when night falls

Ultimate Crew Neck Vest

+ More is more when you’re pairing our Super Wide-Leg Pleated Pant with our Ultimate Crew Neck Vest

USEFUL LAYERING PIECES

Because days can start sweltering and end with you shivering the moment the sun goes down, useful layering pieces are a must-have. To avoid chattering teeth - and be the envy of anyone else in your party who didn’t have the same foresight - carry lightweight layers like one of our layering hoodies in pure cashmere or a bomber jacket in your bag so they can be pulled out in your hour of need when temperatures start to drop.

Cotton Mouliné Stripe V Neck Vest

+ A cozy knit combined with a sleeveless cut introduces the perfect amount of warmth while bright hues keep celebratory color a key part of your look

+ A monochrome palette and classic athleisure cut complement bright color and more muted pieces, effortlessly complementing any summer festival outfit

Italian Sporty Tweed Bomber

Cashmere Sleeveless Relaxed Zip Hoody

+ Pure cashmere, a drawstring hood, and a sleeveless silhouette add mileage to your chosen ensemble while introducing an extra insulating layer to your look

Cashmere Crew Neck Cropped Box Jumper

+ Lightweight cashmere doesn’t weigh you down but instantly adds warmth the moment you pull it on

DOWN TO EARTH

Earthy hues take inspiration from Mother Nature’s own palette and the surroundings of any British festival - be it Wireless, Isle of Wight or one in a city’s sprawling park. They choose a more pared-back approach to festival dressing to build looks with a boho air - think Kate Moss at Glastonbury (minus the muddy wellies) - and can be partnered with soft creams and fresh white pieces for a brighter finish.

Striped Halterneck Maxi Dress + Belt

+ Style with the accompanying optional belt for a more defined silhouette

Fluid Military Summer Shacket

+ In a fluid, lightweight cotton-tencel fabric outlined with grosgrain stripes and military-inspired tarnished buttons

Striped Man Pant

Cotton Cargo Trouser

+ Practical pockets detailed with zips provide you with more space to store your cardholder

Striped Man Pant

+ An elasticated waistband guarantees a comfortable fit from the moment you arrive to the early hours

AND DON'T FORGET...

+ A cotton bucket hat protects your head from the sun, keeping you cool throughout the day

Oversized Sunglasses

+ We love the sun, but not when it stops us from seeing who’s on stage