
EUROS EDITION
Words by: Isla Philo. Design by: Melanie Makariou
We’re celebrating a summer of sport. Wimbledon and Ascot have had their turn, now it’s time to cheer on our Lionesses in the UEFA Women’s Euros.
As a football-obsessed nation, attendance to games in some form is borderline mandatory, whether you’re watching from a packed pub beer garden, cheering on from the stands or hosting a watch party at home. Plan the perfect look that combines sporty spirit with summer ease in our edit of matchday-worthy style solutions.

PUB GARDEN ENERGY
If you’re not in the stands, the second-best atmosphere to watch a (winning) England game is a sunny pub beer garden, although securing a spot during any major football event is like an Olympic sport in itself.
A trip to the pub doesn’t require a grand outfit plan, so look to relaxed yet polished styles like a shirt or well-cut trousers as the base of your look. Then build up with layers of red and white like a classic T-shirt, to stay on theme.

CHEERING FROM THE STANDS
If you’re making the trip to Switzerland to see any of the games, make sure you stand out in the stands with bold colours, preferably in classic Union Jack Shades.
Assuming you’ll be proudly wearing the home shirt as your base, then add a soft knit or a breezy shirt as an extra layer, just make sure it’s coordinated with the England kit colours.
Choose a trouser that accommodates jumping, cheering and hopefully being on the edge of your seat, such as relaxed denim in the form of our Slouchy Long-Length Jean in soft white wash or classic Summer Blue.

BBQ WATCH PARTY
It doesn’t get much more British than a BBQ watch party for a big football game - bonus points if it rains. Hosting at home or attending someone else's event loosens the football-focused dress code, but it doesn’t hurt to stick to the team colours.
If you want to dress up a bit more, we’ve got dresses and jumpsuits that span the blue spectrum, from classic navy to light chambray and pastels. Or, if you’re looking for a more casual look, you can’t go wrong with a classic denim + elevated knitwear combination.

OFF-THE-PITCH PLAYER STYLE
While on-pitch and training attire is all about high-performance pieces, the player’s off-the-pitch style is a different story. On arrival at big tournaments like the Euros or the World Cup, the players look to smart, tailored separates and suits to start the event on a polished note.
Strike a patriotic note with this season’s Lipstick Red tailoring, or opt for a more summery take on suiting with our choice of blazer + shorts matching sets across different stripe palettes.
SPARE KIT
Look to this season’s accessories to complete your look, wherever you’re watching the games. From stadium-friendly compact bags to sun-shielding heroes you’ll be grateful for in a sunny beer garden.