Our Story

I don’t believe that modern women should have to choose between quality and cost; between contemporary trends and clothes they can actually function and look great in. That’s why I founded ME+EM in 2009.

There are no compromises to be made here. We call this ‘Intelligent style’ because of the great deal of thought that goes into each and every piece to ensure it is flattering and functional, is created fairly and ticks the box for contemporary fashion appeal. We refer to these as ‘The Four Fs’, and they are the pillars of ME+EM. If a piece doesn’t tick all four boxes, we don’t make it.

The secret to ME+EM is what we don’t have: middlemen. I’m obsessed with quality and in order to offer the highest standard at an accessible price, we handle everything ourselves, in-house. No third parties mean no unnecessary mark-ups. It’s the very simple reason why we no longer have to choose between luxury and cost. I’m proud to say that ME+EM was the very first luxury brand in the UK to disrupt the market in this way, paving the way for a new vision of womenswear.

So, that’s ME+EM: intelligent style for intelligent women, now and forever.

Clare Hornby

Founder + CEO

Good relationships are part of our DNA. It is essential to us that we work directly with factories that not only have extraordinary skills to share, but that also share our ethos.

ME+EM is a direct-to-consumer business. It may not sound particularly sexy, but it’s important. It means that there are no inflated overheads in our business, which keeps our prices accessible.

We use the same design talent and family-run manufacturers as other luxury brands. What we don’t do is sell to wholesalers (other shops that sell ME+EM on our behalf), use intermediaries, have grand stores in expensive locations or carry out excessive marketing campaigns and catwalk shows.

Everyone’s hard work - and your wallet - is respected with a fair price so that you can be sure the only thing you’re paying for is quality, design and a great fit.