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Every piece in our collections goes directly from our London design studio to our manufacturers, to our own stores and website, to you. No middlemen, no unnecessary costs.
A flattering silhouette is ageless. The majority of our design process is dedicated to perfecting the cut of our clothes, meticulously testing and honing each design detail. It’s a lengthy process, but the reward is in the final piece.
Ingenuity in the design means versatility. We obsess over the role of a piece in your wardrobe and how it can work with all your essentials. These are clothes designed to do more than one job, so that when you invest in one piece, you invest in multiple looks.
Timeless styles with a modern sensibility give our collections longevity. We thoroughly edit trends, only committing to the ones that have long-lasting appeal, for pieces that are covetable now and forever, for style that lasts.