ME+EM was founded by Clare Hornby in 2009 to offer designer quality at lower prices. Frustrated by how hard it was to find flattering, on-trend and beautifully-made clothes, Clare made the decision to offer women a solution to this sartorial problem. Employing her extensive consumer insight from 15 years in the advertising industry, along with a lifetime’s love of fashion and an obsession with fit, Clare launched ME+EM.

We insist on clothes that really do it all. We believe that fashion only works if you can wear a piece time and again, and feel completely confident in it. That’s why we rigorously edit trends for wearability and versatility. Meticulously design cuts and select fabrics to create clothes that make style look easy. Clothes that you can wear in different combinations, like fashion Lego. These are pieces guaranteed to last more than one season, taking you from the office to evenings out; relaxed weekends at home to travels abroad.

 That’s Intelligent Style, that’s ME+EM. We insist that everything we make is flattering, on-trend and functional.


“Where the style set buy their basics” – The Times

“The insider label and word-of-mouth website to build a wardrobe that will go the distance” - Vogue

“ME+EM Triple Stripe Man Pants have garnered compliments at everywhere from Paris couture shows to Mayfair dinners.” – Anna Murphy, The Times 


  •  We were one of the first premium fashion labels to sell direct to consumer and offer designer quality clothes at lower prices.

  • Obsessed with design and fit, we spend an average of 15 times longer than the High Street fitting our clothes so that they really flatter the customer.

  • We take beautiful classic pieces, iconic shapes such as the Breton, the Palazzo pant, the white shirt, and we re-invent these by integrating current trends. This means the clothes look perfectly contemporary right now but will last beyond a single season.

  • We make our pieces even more flattering with the addition of genius details like a side stripe, a split in a trouser hem.

  • As a direct-to-consumer brand, we take responsibility for every aspect of making and selling our clothes and maintain a close relationship with all our factories and makers.

  • All our pieces work together with the other pieces like fashion Lego. The jumpers are slim and flattering worn over our genius layering shirts. Our shirts are detailed to play beautifully under our knits or work solo with our trousers.


In other words, intelligent clothes for now, this season and beyond. Clothes for beauty and comfort. Flattering designs, considered solutions.

We call it Intelligent Style, for now, forever.