The comeback kid
This weekend, The Telegraph’s Stella magazine caught up with ME+EM founder Clare Hornby to talk about how the catalogue got back its cool.
“It’s cooler, more grown-up and being sent out only to those in the know”
Noting the important role of a catalogue, Clare says “physical catalogues now often cut through the digital noise”.
With inboxes full of emails from friends, family, colleagues and brands, sometimes there’s joy to be found flicking through the pages of a sleek lookbook.
With “editorial-style photoshoots, styling tips, trend reports and in some cases, features to read”, the new catalogue “is something nice to flick through on the sofa while enjoying a cuppa”
So much to see
Each month we send out our lookbook not just to show you what’s new, but also to inspire you with styling ideas and outfit builds.
From what goes together and how you can dress a piece up or down, to all the incredible details that make a piece special, to our monthly spotlights on our favourite inspiring women, it’s all in there for you to read on the tube, in front of the tv, with your morning coffee or in the bath.