Smooth Operator

The genius of our crease-free fabric

Smooth Operator

The genius of our crease-free fabric

Not a crinkle in sight

Our obsession with style solutions doesn’t stop with clever cuts or wardrobe extenders. It goes all the way down to the fabrics we use. Our genius crease-free fabric, designed to stay smooth from morning meeting until evening drinks, is a prime example. When you’re on the go all day, you don’t want to worry about whether that top or those trousers is going to look crumpled by the time you get to dinner. That’s precisely why we design pieces that will see you through in style.

The function in fashion

As with all clothes, if it looks great but isn’t practical, it’s not going to work. That’s why we’re as picky about the fabrics that we use as we are about design and the trend details we incorporate in our collections. High-quality fabric forms the foundation of fashion that fits like a glove, that lasts season after season, and that feels good in every sense.

The Tailored Trouser

We have a whole host of trousers crafted from our crease-free fabric. Speaking to founder Clare Hornby about the power of a perfect trouser, she says,

“We hear again and again from customers who say they always come back to buy trousers made of our Crease-Free Twill Tailoring. Women who sit all day in their office or drive for hours wearing a seat belt and say that when they stand up, their trousers don’t have those unflattering creases at the top of the thigh. Our Triple Stripe Man Pant and Grosgrain Slim Crop trousers are made of this ‘miracle fabric’ and look amazing on all shapes and sizes.”

The Workwear Solution

With a removable belt that brings together a classic shirt body and flattering fit-and-flare skirt, our Stitch Detail Wrap Shirt Dress is a contemporary alternative to traditional office-appropriate dresses. Updated with contrast white stitching – a key trend for this season – this midi dress can be dressed up with heeled ankle boots or down with fresh white trainers.

The Versatile Layer

A sleek style building block, this top is designed to be worn under knitwear now and alone later. The armholes – often the trickiest aspect of a sleeveless top – have been carefully tailored for the perfect fit. A curved hem, longer at the back for extra coverage, is divided with side slits which elongate the leg. It also means that you can tuck in the front for a more fitted shape without creating any excess bulk around your waist.

Discover more of our crease-free styles