Power Pink

The Times talks to Clare Hornby about spring’s hottest hue

Power Pink

The Times talks to Clare Hornby about spring’s hottest hue

“Pink is fast becoming the colour of choice for women who want to show up, stand out and get things done.”


Get on your rose-tinted glasses, because the catwalks were awash with every shade of pink this season, from the vibrant to the understated. If ever there was a colour to commit to, it’s this.

Is there anything better after a seemingly endless winter than throwing open the doors of one’s wardrobe to the restorative powers of new colours? ME+EM founder Clare Hornby elucidates further:

 “I think that at the end of winter, we always crave some bold colour to shake things up a bit – we’ve had months of bundling up in classic neutrals like black, grey and navy and it’s this time of year when women are ready for something different. Colour does as much for the spirit as it does an outfit, after all.”

Feminists do wear pink (and any other shade they choose)

“Far from ignoring its feminine roots, 2019’s power pink is about celebrating them and redefining ‘girly’ as a force to be reckoned with.”


Talking to The Times’ Frankie Graddon, Clare weighs in on this,


“Pink makes a statement about women embracing femininity and empowerment, and feels very right for now.”

“Pink is being adopted by trailblazing women across the board”

The joy of fashion is that you can buy into a trend in as big or small a way as you want. A pink side stripe or stitch detail is an ideal way to dip your toe into the movement. Scale it up with familiar staples like t-shirts reinvented in a pink hue or invest in a beautifully crafted piece to breathe new life into your wardrobe. As Clare says, there’s something for everyone:

“We always rigorously road-test our colours and found this season’s sugar pink shade to be universally flattering. By using it on very contemporary shapes, like our suiting, it stops it from being too girly and makes it very easy to wear.

Applied to separates, pink becomes so easy to wear as you can tone it down by pairing with neutrals or simple pieces. If you’re ready to go bold, top-to-toe block colour is huge now.”

 If sugar pink doesn’t appeal, there’s a whole spectrum to consider, from blush or soft peach instead – the world is your pink-hued oyster.

“If you’re fair, go for peachy hues; dark skin tones suit brights, and if you tend to flush after a glass of wine stick to cool-toned pinks, which will lessen that rosé rouge. Ultimately, pick a pink that makes you feel as though you could rule the world, because that’s precisely the point.”