Lights, Camera, Action:

Behind-the-scenes of the October Issue

Lights, Camera, Action:

Behind-the-scenes of the October Issue

Shooting the new collection

Autumn is officially upon us (we know, where did the year go?) and the time is now to master the art of layering. Running from home to school run to commute to office to dinner means an endless battle between being too warm or too cold.

Well, no more. Welcome to the set of our October shoot, where we’ve defined the rules of clever layering. First and foremost, intelligent design: every piece slots perfectly into the next, like fashion Lego. Seams precisely measured so tees sit under jumpers for a perfect fit and finish. And then, on-trend colour; no more basic greys and navys. Staples are seen in a whole new light with a reinvented colour palette of warm, earthy tones like camel and khaki. Interjected with pops of vibrant red and bottle green, the new colour combinations instantly, effortlessly bring you into the new season. Finally, texture: clashing textures create the new luxury and timeless style. Beautiful, innovative fabrics that will not pill, lose their shape or fade are especially picked to be loved season after season.

This is intelligent style, revolutionised.