Clare in conversation with…

Bodil Blain, co-founder of CRU Kafe, the ethical, organic brand changing the coffee game.

Clare in conversation with…

Bodil Blain, co-founder of CRU Kafe, the ethical, organic brand changing the coffee game.

Meet Bodil

At 5’11”, Bodil Blain makes a strong first impression. Vivacious, warm and full of personality, this entrepreneur and columnist knows how to make the most of a wardrobe.

After our shoot on the (uncommonly) sunny streets of London, Bodil sat down with ME+EM founder Clare Hornby to talk about sustainability and style.

What inspired you to co-found CRU Kafe?

After finishing my masters in global history at LSE, where I studied commodities and the coffee trade, I saw a documentary called Black Gold which infuriated me about multinationals and the big coffee companies. When I saw Nespresso had lost their patent on the pod, I thought, ‘I want to create an alternative!’

I met my two co-founders, John Quilter and Colin Pyle, and we decided we wanted to buy the high-altitude coffee grown by small farmers. We want to be conscious of how things are being made and the conditions people are working under.

Like me, you’re a working mum with a lot of different roles. How does your average day look?

There is nothing average about my days! Like any mum, there is chaos; I am dropping balls trying to be a good mum, daughter, friend and girlfriend. I try to have balance between parenting, play, exercise and feeling fulfilled through work.  Hence the inevitable chaos.

How do you approach sustainability from a style point of view? Are you conscious of investing in long-term pieces, or buying less now?

I recently moved and was horrified by myself. The amount of clothes I had accumulated was staggering. I spoke to my stylist friends about it and my new motto is not to buy anything unless I don’t want to keep it forever. I make slower decisions and try to build a look, and not just buy random items.

“I look for good fabrics (I prefer sustainable ones) and fits that compliment my figure. I also love brands that don’t change style every season but that have a clear identity.”

You’re also a columnist for Wallpaper – how does your wardrobe change for these different roles you have?

“I have a lot of roles. My style changes because I like to play with clothes…

“I don’t dress for others. Obviously, clothes are powerful in terms of perception, but I’m not scared of making impression and can be a fairly bold at times.”

What was your favourite look from the shoot?

I like them all, but I would probably wear the trousers the most in London. I like the braces; they are classic but cool. You guys make great trousers. I need a pair :)