ME+EM features in The Times today in Anna Murphy’s piece on those key trends that just keep on getting better. Murphy calls these the ‘perma-trends’, the apparently fleeting trends that are in fact here for the long haul because they simply work and keep on working. She explains that a ‘perma-trend’ is so good and so wearable that it will last long way beyond its anticipated staying power. These are, literally, the looks that we turn to, that will ‘refresh the parts that other fashion cannot reach.’
Top of Anna’s list is the athleisure trend, championed by ME+EM and so loved by our customers. Pointing out that this is one of those trends that will ‘work for grown-ups’, she reminds us how genius and how easy this is. Athleisure is a contemporary solution to the fact that we want to wear a laid back base outfit that can be scaled up and still feel fantastically comfortable. Influenced by sportswear and loungewear, it focusses on looser cuts, sporty details and intelligent, fabrics that are fluid and less likely to crease. ‘Just an upscale track pant here will do (such as ME+EM’s white with blue side stripe luxe style, £149 www.meandem.com)’: Athleisure for 2017 and for 2018 means the tops and trousers we will wear from work, straight to the airport then on to a plane and go to sleep in. Wake up un-crumpled, throw on a blazer, add in a heel and be good to go on arrival.
Murphy’s rules for ‘athleisure for grown-ups’ include ‘keeping the fabrics simple, and adding tailoring as and when appropriate’. See our ME+EM triple stripe track pant for the ultimate wear-everywhere track pant that is also incredibly flattering – the side stripe making for slimmer, longer-looking leg, dreamwww.meandem.com/